Well-executed marketing programs drive up both revenue and profits. Ceteris Consulting Group works with companies to structure such programs carefully to target attractive customer segments, create the desired image and strengthen the brand.
As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base.
Our work focuses on brand management, relationship cultivation, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits.
We begin by understanding your business culture and building relationships with our clients. We then apply that information to a custom fit solution to position your company in the marketplace. Additional, we work to manage brand portfolios, from the development of strategy to tactical allocation of resources. Properly managed, a powerful brand name, coupled with effective strategic sourcing and consumer intelligence our program be a formidable competitive weapon. We specialize in:
Database Infrastructure and Management
Brand Management/Design (Logo, Website, Social Media, Print)
Does your company have guidelines and standards in place? Did you realize that many times the lack of processes and planning can stifle the growth of your company. Do you have a contingency plan in the case of the (3) D's? (Death, Divorce, or Disaster?)
Operations Accountability Measures
Company Guidelines and Standards
Technology Training and Data Management Systems
Regulation Compliance (Federal, State, Municipality, -Health, Safety, and Personnel)
Standard Operating Procedures
Security Assessment/Disaster Recovery Planning
One of the most critical types of capital any company can have is Human Capital. Having the right team in place can make all the difference in the world, but just having good team members are not enough. It is critical that your team understands the culture of your company and their role in it.
Ceteris Consulting Group offers assistance in making sure that every part of your team understands their role and has a road map to success.
Mission statements – You can tell a lot about a company by its mission statement. Don’t have one? Now might be a good time to create one and post it here. A good mission statement tells you what drives a company to do what it does.
Company policies – Are there company policies that are particularly important to your business? Perhaps your unlimited paternity/maternity leave policy has endeared you to employees across the company. This is a good place to talk about that.
Executive profiles – A company is only as strong as its executive leadership. This is a good place to show off who’s occupying the corner offices. Write a nice bio about each executive that includes what they do, how long they’ve been at it, and what got them to where they are.